does low listing inventory signal even more price increases in 2019?

Listing inventory end Oct 2018

Ottawa listing inventory is a prime indicator of our seller’s market conditions this year. Chart shows the tremendous change in October month end listing inventory over the last 4-5 years. (from a buyers’ market in 2014/15)
Residential listings are currently 17.5% lower than last year, 35.5% lower than 2016 and 48.8% lower than 2015.
Condo listings are 34.5% lower than 2017, 45.5% lower than 2016 and 55.8% lower than 2015.

Why aren’t prices up even more?
Given these figures, one almost wonders why we have not seen even more upwards price pressure, with residential prices up (only) 5.7% in 2018 to $449,005 and condo selling prices overall essentially flat with an average selling price increase of only .6% to $271,350 at the end of October.

On the good news front, new listings appearing on a monthly basis are starting to level off somewhat, so the listing inventory situation does not appear to be getting any worse.  Many buyers however, are finding it very difficult to find and secure the property they want.  Low listings and quicker selling times have resulted in more multiple offers which typically generate a selling price above the listing price.

Now is great time to be planning a purchase or sale for 2019, as one can only see more scarcity and perhaps even higher prices in 2019.

Gord McCormick, Broker of Record

Oasis Realty Brokerage  613-435-4692

Ask about our amazing 2% exclusive listing fee!

 

how to pay less real estate commission and get full service

The savvy seller can find a quality agent and broker and still get full service at lower commission rates.

What is normal commission?
The accepted norm for real estate commission is 5% of the sale price of a property.  Typically, the listing agent and the buyer representatives (and their respective brokerages) split this amount equally with 2.5% going to each.  With average prices continuing to climb, this adds up to a fair amount of a seller’s equity to cover the cost, as sellers normally pay both ends of the commission.

Don’t forget the HST! The average residential real estate transaction in Ottawa these days is almost $450,000, so this requires a commission payment of $22,500, using the 5% model…but wait…there’s more!  The HST is charged on the real estate services, adding another 13% or $2,925 to bring the total to $25,425.  So this is clearly and expense that a prudent seller will want to optimize.

As one can see from the photo enclosed, this seller paid only 3% commission which would be a savings of over $10,000 in commission and hst in the example of the typical $450,000 property above…that’s worth considering, right?

Typical commission splits between the sales person and the brokerage:
Most large brand name brokerage sales agents need to charge the 5% rates to cover their corporate overhead.  Though individual Realtors are able to determine their own listing fees as independent contractors, most are constrained via contract, company policy and management practice plus they also need to maximize their earnings, accounting for the split they must pay to the franchise and corporate real estate company.  These splits take 10-30% of the commission revenue earned in *most cases. (splits vary greatly across the industry)

Optimizing real estate commission:
There are many different commission approaches out there these days, many of them available from smaller or mid-size brokerages such as ours.  (to be fair, some agents with larger brokers also have variable commission fees but they are very hard to find-since they are typically not permitted to advertise their commission rates)

The challenge most sellers face is how to get a lower commission cost without having to sacrifice the level of service received.  Even the “for-sale-by-owner” companies (who misleadingly advertise “no commission”, IMHO) do most often require a commission payment to the agent and brokerage representing the buyer on top of the fees charged to “sell it yourself”.  Almost all buyer agents expect 2.5% (+HST) when providing a buyer and facilitating the transaction on behalf of both parties.  So “ for-sale-by-owner”  is not commission free and though it may cut down the total commission being paid, the seller does not have the same level of representation or service they would have had by engaging a listing sales person or Broker.

Mere Posting services:
There are some brokerages who offer very low “ listing end” fees but for limited services and of course, the buyer agent/representative is still looking for their 2.5%, so while this works for some, it may not be ideal in this high paced market.  While intuitively, our sellers’ market would suggest it is easier to sell and therefore marketing and service effort should be less (with commensurately lower cost)  this is not the case.  This market puts a lot of pressure on Realtors to get the price and marketing strategy right and manage a complex set of issues to get the best deal for their client.

The happy medium:
The growth of small and medium sized firms has proliferated in recent years, as many Realtors choose to lower their costs and also become more independent, away from the umbrella of the somewhat restrictive corporate franchise broker.

Firms like ours are able to offer lower commissions and more flexible programs, as we do not bear the overhead of the larger brokerage entities.

Types of commissions that work for sellers:
A seller who also buys with the same agent should expect to get some level of discount on the selling side.  We charge only 3% or 3.5% in this situation) A seller whose agent represents both the seller and a buyer of that property should also expect to pay less, since there is no other agent to pay. (we charge 2.5 or 3% only in these circumstances)

Day-in-day-out lower fees:
We offer the government contract rate of only 3.7% (+HST) for residential properties and 3.99% for condos or country residential properties on well and septic systems.

 Flat fees:
Some firms offer flat fees on the listing end ie $2,995 but typically there will also be a % charge for the buyer representative/brokerage, too.

Volume discount or negotiated discount:
Each property is different and each situation is different, so there may well be some discounts available based on the situation that can be negotiated.

Tips on commission hunting:
Make sure you know what services are being offered.  If you expect the typical suite of Realtor services, make sure these are being offered at the reduced price.  Ie if no professional photography, online marketing, showing feedback or open houses are included, you may not be getting the same value.

Make sure you know the commission rate being offered to the buyer representative who brings the buyer of your property.  Many lower commission plans also drop the % paid and this can have adverse consequences to a seller.

Make sure you know the distinction and are getting a full MLS® listing, as some agents offer a lower commission rate package on what is called an “exclusive listing” but this listing does not get published on MLS and the individual agent is often trying to sell the property themselves (like a pocket listing)  and not have to pay another Realtor for the buying end.  While this lower commission may be attractive, the power of MLS is that all listings go on realtor.ca and all Realtors and their buyers are exposed and engaged to get the listing sold to the widest possible audience. (2 million+ visitors per month)

Is the firm and individual offering the value priced commission experienced enough to manage your listing and are you comfortable with them?

Get all commission rates and service levels committed in writing and included as an addendum to the listing contract and that way you know what you are paying and what you are getting in return.

There are dozens and dozens of independent firms covering every corner of Ottawa, so don’t be shy about seeking one out and using them for your listing brokerage!

For more information about our boutique brokerage services, feel free to give us a call at 613-435-4692 or email oasisrealty@rogers.com  (not intended to solicit those working with other Realtors)  You can also find more Ottawa real estate information and tips at our social media accounts and blog below:

Gord McCormick, Broker of Record
Dawn Davey, Broker
Oasis Realty Brokerage Ottawa, ON

Oasisrealtyottawa.com
https://www.facebook.com/oasisrealtyottawa/
https://twitter.com/OasisrealtyOTT
http://blog.oasisrealtyottawa.com/

12th year in business!

 

Tick-tock: why the clock is ticking on getting a property listed, sold and closed in 2017

 

Forgive us if it sounds a little odd to be “counting down” on real estate sales and closings for 2017 but in reality, this is the case as we approach mid-August. How so, you say?

There are several key factors that create this tightening timeline:

1) Seasonal slowdown:
Our market unit sales volume steadily eases from its peak in April, May and June to the start of winter hibernation in mid to late November when things are really quiet for 60-90 days. Sales are progressively lower for each month following the end of June to the end of year and unit sales are lowest in December and January. Most buyers don’t want to move in during the winter (if they have a choice) and seeing properties in the winter and making a buying decision is more challenging.

Many buyers also like to get moved in time to enjoy Xmas season in their new home or before the snow flies, in early to  mid-December.

2) time-to-sell and time-to-close
Typical selling time in our strong market for midrange properties should be 30 days or so and remember one must add at least a week for a buyer to firm up their conditions.

Most buyers are looking for a 45-60 day closing period, particularly first time buyers or those coming from rental properties where 60 day notice to the existing landlord is required.

3) prep and lead time to get a property on the market:
There are always a few more things to do to get ready for professional photos and for the onslaught of strangers visiting your home at the outset of a listing period. Realtors need time to schedule photography, sign installation and marketing, so this “prelist” phase in most cases, will be at least 7-10 days.

While every property and sale will differ, adding the above takes somewhere in the order of 75-100 days, so the typical property listed by the end of August, is most likely to sell and close somewhere between mid-November and mid-December.

These timelines may be further skewed or lengthened if the property being sold is a higher priced or unique property or presents some selling challenges.

The best thing a prospective seller can do is to check with a Realtor and see how these timelines apply to their own property and what the likelihood is for success in line with the seller’s expectations. Though we have a strong market this year and listing inventory is much lower than in recent years, it is important to remember that rate of sale for the balance of the year is quite different than what we have seen in the last 3-6 months.

If you are not currently working with a Realtor, please feel free to give us a call and we will be happy to provide a no cost no obligation market evaluation of your property and how we might be able to assist. For more information or to get check out more information on Ottawa real estate, please see our online co-ordinates below.

Gord McCormick, Broker of Record
Dawn Davey, Broker
Oasis Realty Brokerage
613-435-4692 or 613-371-9691
oasisrealty@rogers.com   oasisrealtyottawa.com
https://www.facebook.com/  oasisrealtyottawa/

@oasisrealtyOTT   http://blog.oasisrealtyottawa.com/

A lower commission brokerage, 11th year in business

Why “discounter” shouldn’t be a dirty word in real estate

do discount brokerages work?
do discount brokerages work?

We took a different path from most in organized real estate when we started our own independent brokerage. We had previously worked with two large international franchise brokerages and felt we could offer a very viable service at much lower commission than is necessary to support the infrastructure a large franchise brokerage requires.

We have done this successfully for 10 years now and our sellers pay 20-40% less than the typical 5% commissions charged by most of those working for brand name brokerages.  This can add up to thousands in $ commission and HST savings for those who work with us, particularly as house prices continue to rise.

How we can do it:
We have been able to provide excellent service and save our sellers a lot of money because we don’t have the overhead of the corporate franchise structure, so we can afford to provide the same level of service at a much lower price. Sounds like a win for the consumer, right?

So what’s the problem?
The problem is far too many consumers are led to believe that “discounter” is a dirty word (if not even a lower life form!) when used to describe a salesperson/brokerage that does not charge the more typical 5% commissions. Somehow the perception has been created that such brokerages offer lower levels of service and are “not as good” as the higher priced brokerage.

Realtor school 101:
Within the first month or two a new Realtor will attend a seminar or sales meeting on “handling the commission price objection” and they will all be taught the similar FUD (fear-uncertainty-doubt) to explain to a prospective seller why they should pay a much higher fee rather than go with the lower priced service provider.

“These firms don’t last long”

“These firms don’t advertise”

“Other Realtors won’t sell your listing”

“You get what you pay for”

Without going in to detail, these types of statements are simply untrue and disparaging a competitor in this fashion is contrary to Realtor codes of ethics and may be anti-competitive, too-yet it happens every day over kitchen tables, in blogs/websites and on radio shows… “ya gotta watch some of these discounters” might even be a tag line for some 5% Realtors.

Who wouldn’t like lower commissions?
Our experience tells us that most consumers would like to see lower commissions yet many are afraid to embrace the dreaded “discounter” because of continued fear-uncertainty and doubt spread by the higher priced agents.

Shop your local, independent brokerage!
Smaller and independent brokers are more likely to have a viable and lower cost MLS® listing model, since administrative, management and franchise fees are all lower for these firms and there are many good smaller brokerages here in Ottawa.

So if you believe that real estate commissions should be lower then don’t be swayed by corporate FUD and choose a lower commission or discount broker for your real estate needs. Many firms like ours are out there and offer some innovative service models that might work for you….so don’t be afraid to work with a non-name brand firm or affiliated Realtor.

To take advantage of our low cost programs for full service MLS® listings or buyer representation services, give us a call at 613-435-4692 or check us out online at the co-ordinates below. Excellent preseason listing rates of only 3% or 3.5% currently in effect.  The cash you are saving is your own!

(subject to change without notice, some conditions apply, not intended to solicit existing listings)

Gord McCormick, Broker of Record
Dawn Davey, Broker Oasis Realty Brokerage
613-435-4692 or mobile 613-371-9691
oasisrealty@rogers.com oasisrealtyottawa.com

One of the highest ranked and “liked” real estate pages on facebook:  https://www.facebook.com/oasisrealtyottawa/

Follow us on Twitter for “all the real estate news that’s fit to post”  https://twitter.com/OasisrealtyOTT

One of Ottawa’s best real estate blogs: http://blog.oasisrealtyottawa.com/

A full service, boutique brokerage with lower listing fees

Fed/Brookfield IRP contract cuts Realtor commission to 3.7%

for-sale…does this cause a risk to those selling to relocate?

The federal government is cutting commission rates for Realtor services on the National Integrated Relocation contract (IRP) and Ontario Realtors will share a total of 3.7% for listing and selling a relocating government employee’s home, as of January 1, 2017. (down from the previous rate of 4.1%)

While some will cheer the move, it may not be quite so popular with relocating employees if they see a decrease in service levels or lower buyer agent interest in their listings, due to the lower compensation offered.

What are typical real estate commissions?
In Ottawa, typical commissions remain around 5%* with 2.5% going to the listing sales person and brokerage and 2.5% going to the agent and brokerage that represent the buyer. Commissions are highly competitive and are open to negotiation but most typical fees will be in this general area.* commissions are negotiable and can vary by the individual salesperson or broker and many do charge less, including Oasis Realty.

How does it work with the Federal relocation contract?
Brookfield Relocation Services (affiliated with the parent company of Royal Lepage real estate) manages the federal government Integrated Relocation Program (IRP) nationally and has done for many years. Just a few years ago, this program paid Ottawa Realtors 5% with the usual 2.5%/2.5% split.  On the last contract this dropped to 4.1%, with listing and buyer agents each receiving 2.05% over the last few years. (a decrease of 18%)

With the new fee/compensation structure coming January 1st at 3.7%, the listing representative and buyer representative will each receive 1.85%, if the 50/50 split continues (a further decrease of 9.7%)

Toronto is not Ontario and real estate is “local”:
We are not sure how these fees are established or negotiated but we strongly believe that “one size does not fit all” in real estate fees and by having one set fee for all of Ontario, this does not take in to account the vast regional and local differences. Toronto is its own market, as is Ottawa.  Smaller but important centres for Federal employees such as Trenton, Petawawa etc. may have an even bigger problem if their local prices and volume of transactions normally requires 6% fees to support.

While Toronto prices have continued on the elevator ride up to atmospheric levels, our prices in Ottawa have certainly not followed suit and even this year with solid unit sales our average prices continue to be pretty flat and at or below inflation level. So Realtors are not making up the difference in the average price of houses being sold here, as they might be in Toronto.

What risks might a relocating government seller be facing?
1) fewer Realtors may be interested in listing properties on the program, given the compensation level.
2) Realtors may also ask employees to “top up” the government paid fees, so they can achieve their usual %. This happens regularly today with those selling or buying a private listing or FSBO where a significantly lower commission rate is offered to a buyer representative.  The standard Buyer Representation Agreement signed by most buyers provides for the buyer paying incremental Realtor commission if the seller does not pay an agreed upon fee level ie 2.5%.
3) If one believes that Realtors are significantly “coin operated” then sellers may also see less interest from buyer agents in their properties, as those representatives may favour properties where the buyer representative commission is more robust. Getting paid 27.7% more on property “B” than government listed property “A” is a pretty compelling advantage.  This amounts to about $2,600 on the average $400K sale or purchase.
4) Listing agents will certainly have less budget monies for advertising and other costs to support their government listings when one considers they are also splitting commissions with their brokerage.
5) properties may take longer to sell if satisfactory “full commission” alternatives are available.

Bottom line:
Government employee sales will continue but there may be a few service wrinkles given the now “discount” fees being paid by the Federal government.

This commission change was hotly debated on a Realtor forum late in 2016, before the Board moderator cut off discussion on the issue, so there are clearly many who feel that this lower rate combined with their brokerage splits, dues/fees and other expenses makes this business less viable for them.

Oasis Realty Enhanced IRP Listing offer for government sellers!

We will offer a 2.5% co-operating buyer representative rate out of the 3.7% contract commission and this will ensure that the listing is on competitive ground with other listings in the area.  Since all Realtors can manage with a 2.5% buyer rep commission there is zero worry for the seller!
Any relocating government employee who has concerns should know we have a program that will totally eliminate any potential risk and in fact, will help make their property even more attractive. For details on our program or for a no cost, no obligation evaluation of your property, please give us a call at 613-435-4692 (not intended to solicit those with existing representation agreements)

Gord McCormick, Broker of Record
Dawn Davey, Broker
Oasis Realty Brokerage
613-435-4692 or mobile 613-371-9691
oasisrealty@rogers.com oasisrealtyottawa.com

One of the highest ranked and “liked” real estate pages on facebook:

http://www.facebook.com/pages/Oasis-Realty-Brokerage-Ottawa/209265863918
For “all the real estate news that’s fit to post”  https://twitter.com/OasisrealtyOTT

One of Ottawa’s best real estate blogs: http://blog.oasisrealtyottawa.com/

 

Why this may be the best time of year to buy new construction

Seasonal sales dip:
Ottawa real estate typically takes a pretty good dip from mid-November until at least mid-February and unit sales drop off 40 or 50% from the monthly average for the rest of the year.  It may however be the best time for many to buy a new construction home from a builder.

So why buy now?
Most builder deliveries are currently being booked for summer or early Fall 2017. For those with an existing home to sell, this means one would end up selling the existing property in peak season in April, May or June to facilitate a closing in the summer time.
This is a much better situation than those with January, February or March closings-as these buyers are faced with selling an existing property in the latter part of the year when buyers are fewer and many buyers prefer not to close in the winter months.

Prep to sell time improves:
One of the advantages of buying a new home is that there is lead time to prep and existing property and make sure it is in optimal condition for listing. Given the lead time between now and spring, there is some good “runway” for homeowners to do painting, organizing or minor repairs in advance of listing the property for sale.
It also gives more planning time with one’s Realtor, mortgage broker, stager and trades or service people.

First time buyer advantages:
First time buyers can also take advantage of having some lead time to continue saving for their purchase and also take advantage of RRSP contributions for both 2016 and 2017 tax years, before withdrawing those funds to use for the house purchase. Kind of like double dipping and is perfectly OK with the tax man, as long as the funds are deposited for at least 90 days.

758 Bunchberry Way , Ottawa

Findlay Creek quicker occupancy new construction MLS® 1035381
Findlay Creek quicker occupancy new construction MLS® 1035381 $608,562

*We have deals for new construction buyers (and sellers) !
First time buyers get a $1,000-$2,000 buyer bonus if they buy a new construction home with us.
Those with an existing home to sell can take advantage our super low full service MLS® listing fee of only 3.0% if they buy a new construction home with us before the end of February 2017 and quote this article. (*not intended to solicit those with existing representation agreements, some conditions apply)

We list a lot of homes for a major Ottawa builder and help them meet their sales objectives, so this knowledge and experience can benefit those shopping new construction.  It is one of our specialties!  So give us a call before you head to a builder sales centre and we can be your new home consultant!

Gord McCormick, Broker of Record
Dawn Davey, Broker
Oasis Realty Brokerage
613-435-4692 oasisrealty@rogers.com
www.oasisrealtyottawa.com
@oasisrealtyOTT
https://www.facebook.com/oasisrealtyottawa/